If your travel dates are flexible, one of the best ways to potentially stretch your vacation budget—and sometimes enjoy a destination with fewer crowds—is to look beyond the busiest travel periods.
That’s where shoulder season comes in.
What Exactly Is Shoulder Season?
Most destinations have a peak season, when demand is at its highest, and an off-season, when fewer people tend to visit. Shoulder season falls somewhere in between.
The exact dates vary by destination, but shoulder season often means traveling just before or just after the most popular time of year. Depending on where you're going, that might mean spring or fall instead of summer, or choosing the beginning or end of a cruise season rather than the busiest weeks in the middle.
For example, June, July, and August are peak season for Alaska. Off season in Alaska would be November-March which is considerably colder and maybe not even passable in some locations. But shoulder season (April, May, September, and October) are great times to go.
Why consider it? You may find better availability, fewer crowds and potentially better pricing on hotels, cruises and other parts of your vacation.
And sometimes, shifting your dates by just a few weeks can make a noticeable difference.
What Does Shoulder Season Look Like?
It varies quite a bit depending on where you're traveling.
Europe: Instead of visiting during the busiest summer months, consider spring or fall. You may encounter fewer crowds at major attractions and more comfortable temperatures for sightseeing. Of course, weather can be less predictable, and some seasonal businesses may have reduced hours.
Caribbean: Winter is an especially popular time to escape to the islands and summer is popular since kids are out of school, but traveling outside the peak winter months can open up additional resort and cruise options. Just remember that certain times of year also overlap with hurricane season, so travel insurance and flexible planning become especially important.
Alaska: The Alaska cruise season generally stretches from spring into fall, with the greatest demand during the heart of summer. Early- and late-season sailings can sometimes offer attractive pricing and a different experience—but temperatures, daylight hours and wildlife viewing opportunities can vary throughout the season.
Hawaii: Hawaii is a year-round destination, but spring and fall can be worth exploring particularly between the major holiday and school-break travel periods. You may find a nice combination of availability, weather, and value.
Is Shoulder Season Always Better?
Not necessarily—and that's an important part of choosing the right time to travel.
The lowest price isn't always the best value if you're giving up something that's important to you. If seeing a particular type of wildlife, enjoying warm beach weather, attending a seasonal festival, or having every attraction operating is a priority, traveling during peak season may make more sense.
School and work schedules matter, too. Not everyone has the flexibility to move a vacation from July to September or Spring Break to a quieter week.
And shoulder season doesn't automatically mean cheap. Popular destinations, major events, and changing travel patterns can still drive demand and prices higher.
A Little Flexibility Can Go a Long Way
If you're traveling during Thanksgiving, Christmas, Spring Break, summer vacation, or another high-demand period, planning early is still one of the best ways to give yourself more choices.
But if your dates aren't set in stone, it's worth asking a simple question:
What would happen if we traveled a few weeks earlier—or a few weeks later?
You might discover more hotel choices, better cruise stateroom availability, fewer crowds or a price that makes your vacation budget go a little further.
Not sure when the best time is to visit a destination? That's where your Upon a Star Travel advisor can help. We can look at your priorities, your schedule, and your budget and help determine whether peak season, shoulder season or another time of year makes the most sense for your vacation. Reach out to your Upon a Star Travel advisor or directly via our website.
